the brief
The table is set for change.
Our Groupe-wide challenge to achieve Zero Hunger begins now. We encourage all agencies across Publicis Groupe to work together with their teams to come up with creative and practical solutions to affect real change.
Download the brief and get up to speed.
Download The BriefInsight on the Issues
It’s time to rethink how we grow, share and consume our food in order to achieve Zero Hunger. As The Power of One, we need to find creative and innovative ways to dramatically shift consumer behavior and how people step up to the issue.
Food Waste
Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — is wasted. How can we help the world waste less?
Improved Nutrition
Good nutrition and a balanced diet are crucial to being healthy and living a productive life. However, both malnutrition and over-nutrition impact a significant portion of the world’s population. How can we improve nutrition for those in need?
Food Security
The world produces enough food to feed everyone, but many people either don’t have access to nutritious options or the means to purchase it. How can we help ensure food security for all?
Sustainable Agriculture
With the emergence of new technology at the end of WW2, average farm size increased and farmers began to use more chemicals. While there are many benefits of this kind of farming, there is also cost to the environment. How do we promote more sustainable systems?
How It
Works
Ideation
Groupe agencies ideate against the brief and submit their entries to their OneTable Ambassador by August 16th. To locate your agency’s ambassador, email OneTable@PublicisGroupe.com.
selection
From the many ideas submitted, each agency may choose one to represent them at the OneTable summit. (Larger agencies may submit more than one idea.)
onetable summit
Once all agency submissions have been received, Publicis Groupe leadership will gather around one table to select the winning idea.
idea rollout
The winning team will meet with their agency leadership to bring their vision to life. The OneTable Team will continue to support their efforts and provide updates to the agency as a whole.
announcement
The winning team will attend a profile-raising event such as Cannes or a presentation to the UN, where their work will be announced to the larger community.